How to Find Clients
Updated: Nov 19, 2019
Finding clients can be a daunting experience when you first branch out on your own. Here are the basic steps to get you started. As always, I'm here to help you if you get stuck along the way.
First things first: you must have samples of your work to show off. Your very first client is going to be yourself, so make it count! Build/make/design/code the best thing possible so you’re putting your best foot forward right from the beginning.
Take those samples and share them! Don’t let your lovely creations collect dust on the shelf. Put them up on a website, share it on social media. Better yet, invite as many as possible to give you feedback on your sample(s). This not only increases your chances of your work being seen, but you’ll get good feedback and learn how to improve your skills and thicken your skin against criticisms.
Speaking of websites, a professional-looking website is one of the most important first steps into freelancing. Your samples will look much better on a professional website than just on social media. It shows clients that you're serious about your work. Make sure you have your contact information easy to find and keep your website up to date.
These days it isn’t enough to show off your wares. You must tell the story about how those wares came into existence, why you chose those wares, how you got there. Consumers are drawn to the stories behind the places or things. If you don’t know your story, it will show, and make it harder for you to attract clients.
This goes beyond sharing your work. Most successful freelancers I know get 90% of their work through word-of-mouth referrals. While we are definitely living in the grand era of social media, if you want high-level connections, nothing will be as effective as someone else praising you to a potential client. Bonus: putting yourself out into the world gets you out of your head and your house.